Meet the team

Sam Desimpel, Founder.

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From a business perspective, Sam gained his first five years of professional experience in business development and communications at internet platforms including Bobex, eBay and IntroNiche in the Benelux. He has also worked for two years as a freelance strategic marketing advisor at the advertising agency McCann. From an investment perspective, Sam manages a liquid portfolio on behalf of his family office and helps to monitor and screen various investments.

Sam sits in a personal capacity on various boards of administration and investments committees. Next to that, Sam is a general partner in various limited partnerships ranging from US small cap private equity, social impact to real estate.

Sam graduated from the Catholic University of Leuven with a degree in Law and also holds an Executive Master’s Degree in Marketing and Advertising from the Solvay Business School. Sam founded in early 2012.

Languages: NL, EN, FR, DE


Xavier de Villepin


Xavier de Villepin started his career at the Financial Times in London as researcher and financial analyst for The Banker magazine. After his experience in London, Xavier moved back to Brussels and worked two years and a half at Bank Degroof as an institutional relationship manager. He took care of different types of clients such as universities, pension funds, foundations and managed their portfolio’s.

Xavier then decided to become an entrepreneur, and joined in December 2013. In parallel with, Xavier works as a Senior Consultant for a boutique consultancy firm, Igneos. He participates in commercial and strategic projects for, among others, Planet Parfum, Luminus, Orange, Vaillant.

Xavier holds a bachelor’s degree in civil engineering (EPL – UCL), a master’s degree in business engineering (LSM – UCL), and followed a master in International Management CEMS (Bocconi – Milan).

Languages: FR, EN, NL, IT


Emma Fau


Emma has over 20 years of professional experience in Brussels, with 14 years experience in carrying out political advocacy work on behalf of the private equity and venture capital industry before the EU Institutions and other international organisations.

In October 2012 Emma became an entrepreneur and currently works for several organisations including Business Angels Europe (BAE), the European confederation of angel investing and represents the interest of Business angels before the EU Institutions.

Emma graduated from University of Zaragoza with a degree in Law and afterwards obtained a Master’s Degree in Business Administration (MBA) at the European University in Brussels. Emma joined in November 2013.

Languages: ES, EN, FR


Lucy Mori

Lucy Mori 2018

Lucy Mori joined in October 2018 to manage back-office operations.  She has worked extensively with SMEs and start-ups in the UK, France and Belgium in the real estate, tech, retail and professional services sectors. Previous roles include UK Country Manager Sephora (LVMH), Development Director Le Bon Marche (LVMH), Senior Associate Chapman Taylor, Didcot Garden Town Development Manager, Managing Director Makower Architects, Designer Harrods, Consultant KLMORI.

Lucy is a qualified architect, is a graduate of Cambridge University and has an MBA from INSEAD.

Languages: EN, FR


Tatiana Petit

Tatiana Petit

Tatiana holds a master’s degree in corporate communication and advertising from IHECS in Brussels. She is passionate about communication, public relations and the organisation of events. Her experience is founded on the promotion of companies through creation and development of marketing strategies including the organisation of events as well as prospection to extend the network of her clients’ contacts.

In January of 2014, Tatiana started her career as a Project Director for World Investment News, a worldwide publishing and advertising multimedia house where she was responsible for the production of special reports in international media such as Harvard Business Review. Following this, took up a position in the Democratic Republic of Congo as a Commercial and Marketing Manager for companies such as Musal Communication and New Mamba Security. Tatiana joined in March 2018.

Languages: FR, EN, NL


Joel Sandhu


Joel’s experience has focused on creating and maintaining relationships. His work has spanned several different sectors including events and the food industry.

Joel is a Mathematics graduate with a special interest in financial mathematics and statistics. Originally from Wales he is now living in Belgium and joined Principal in 2017.

Languages: EN, FR


Marie Weijler


Marie has extensive work experience as a paralegal specialised in private law, but switched to financial services.

In 2013, Marie graduated from Leiden University with a degree in law. She spent one year in Paris as an exchange student at Sciences Po, taking French-taught electives in international trade and business. Afterwards, she lived one year in Lima where she studied Spanish at Peru’s top university.

Marie joined in October 2015. She initially combined her work for with a master program at the Catholic University of Leuven. She graduated in July 2016 and soon afterwards she was promoted to Business Development Manager.

Languages: NL, EN, FR

marie(at) bvba

Place Marcel Broodthaers 8

B-1060 Brussels, Belgium   |   +32 2 892 39 13