Meet the team

Sam Desimpel, Founder.

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Sam founded in early 2012 in response to his business and investment interests.  From a business perspective, Sam started in business development and communications roles at internet platforms including Bobex, eBay and IntroNiche in the Benelux. He has also worked for two years as a freelance strategic marketing advisor at the advertising agency McCann. From an investment perspective, Sam manages a liquid portfolio on behalf of his family office and helps to monitor and screen various investments.

Sam sits in a personal capacity on various boards of administration and investments committees. In addition, Sam is a general partner in various limited partnerships ranging from US small cap private equity, social impact to real estate and is vertical lead for private funds.

Sam graduated from the Catholic University of Leuven with a degree in Law and also holds an Executive Master’s Degree in Marketing and Advertising from the Solvay Business School.

Languages: NL, EN, FR, DE


Joel Sandhu


Joel’s experience has focused on creating and maintaining relationships and he is the account manager for many members based in the UK. His work has spanned several different sectors including real estate, events and the food industry.

Joel is a Mathematics graduate with a special interest in financial mathematics and statistics. Originally from Wales he is now living in Belgium and joined Principal in 2017 where he leads on real estate and infrastructure deals.

Languages: EN, FR

joel(at) bvba

Simonnelaan/Avenue Simonne 15

B-1640 Sint-Genesius-Rode/Rhode-St.-Genèse

Belgium   |   +32 488 464 393